Personalization
Adobe Experience Platform with Apache Airflow & Kafka
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Adobe Experience Platform is an open system that transforms all your data —Adobe and non-Adobe — into robust customer profiles that update in real time and uses AI-driven insights to help you to deliver the right experiences across every channel. Under the hood it uses Apache Airflow to power the scheduler
How to Choose the Right Approach When Creating Adobe Target Offers
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Deciding where to create personalized experiences with AEM and Adobe Target can be confusing. We’ve created an overview and decision chart that helps you make a better choice. Now the question is when to leverage the integration and when does it make sense to use the Target interface instead.
