A Blueprint for Audience Activation in Adobe Experience Platform
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How many times have you bought something online, only to continue seeing ads for that product after you've made your purchase? By using Audience Activation in the Experience Platform, you can deliver the right content to the right customer. Instead of trying to sell them something they purchased, the Audience
How Adobe does Millions of Records per Second Using Apache Spark Optimizations — Part 1
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With Adobe Experience Platform Real-time Customer Profile, you can see a holistic view of each individual customer that combines data from multiple channels. However, that data processing can be intense and require optimization to make it cost effective and data rich. This post - adapted from this Spark Summit 2020
Adobe Experience Platform with Apache Airflow & Kafka
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Adobe Experience Platform is an open system that transforms all your data —Adobe and non-Adobe — into robust customer profiles that update in real time and uses AI-driven insights to help you to deliver the right experiences across every channel. Under the hood it uses Apache Airflow to power the scheduler
Case Insensitive Queries with the AEM Query Builder
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Recently, I needed to perform a query using the AEM Query Builder which was case insensitive. While I normally prefer using JCR SQL2 queries, in this case Query Builder was a better fit as I wanted consuming applications to be able to manipulate the query and doing so as a
Adobe to Acquire Workfront
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Acquisition will bring a leading work management platform for marketers to Adobe Experience Cloud
How to Enable Userfriendly URLs for Websites Through Apache HTTPD Server
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Enable user-friendly URLs for websites through Apache HTTPD Server.
Privacy-centered Analytics with Matomo and Adobe’s Customer Journey Analytics
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If there has been one predominant topic in the web analytics space for the last couple of years, it surely is data privacy. GDPR is a thing in Europa, COPPA in the US, ITP on planet Apple, and cookie consent banners on every website. Conducting a safe data collection practice