Adobe, Microsoft and C3 AI team up to help companies effectively manage customer experiences at scale

Today’s consumers and business buyers are more demanding than ever before. They expect companies to know them intimately. And they expect brands to provide contextually relevant information and offers based on their needs at that moment. To help organizations that are digitally transforming today at an accelerated pace, we are announcing a new joint offering between Adobe, Microsoft, and C3 AI, which promises to transform sales, marketing, and customer experience through an AI-powered platform that is built on an industry vertical model.